
OH!SOME is closing stores. That is not the same as leaving.
Shuttered branches and clearance discounts set off exit rumours - but no official announcement exists. What the closures actually signal.
Ideas, field notes, and frameworks from the people who deliver the work.
Indonesia's middle class shrank again in 2025 and consumers are trading down. For retailers who reposition instead of waiting it out, downtrading is a strategy - not a threat.
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Shuttered branches and clearance discounts set off exit rumours - but no official announcement exists. What the closures actually signal.

PP 35/2024 sets a hard test before you can sell a franchise - and the "three branches" rule everyone repeats is a myth.
Tell us what you're trying to grow. We'll bring the strategy - and the execution.
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