Insight from the field, not the desk.
B2B and B2C studies built on real fieldwork across Indonesia - and because strategy and execution live under the same roof, the research never stops at a report. It ends in action.
The best decisions start with the right question - asked to the right person, face to face.
Desk research tells you what already happened. Fieldwork tells you why - and what to do next. Our researchers are in malls, markets, and call centers, not just behind dashboards.
What we study.
Six study areas, quantitative and qualitative, scoped to the decision you need to make.
Customer
Usage & attitude (U&A) studies, segmentation, journey mapping, and satisfaction - CSAT, CSI, and NPS.
Brand
Brand health tracking, positioning, market sizing, and competitor landscaping.
Product & Price
Concept testing, pricing studies, and product-market fit before you commit the budget.
Retail & Distribution
Mystery shopping, retail audits, shopper research, and service-quality checks on the floor.
B2B & Stakeholder
B2B customer satisfaction (CSI), partner and tenant studies, and market-entry due diligence.
Campaign & Event
Ad and campaign evaluation, event impact studies, and post-activation measurement.
How we ask.
The method follows the question - never the other way around.
When you need numbers you can defend.
- Face-to-faceStructured interviews in the field (CAPI/PAPI), where your customers actually are.
- Phone (CATI)Fast national reach with trained interviewers and scripted quality control.
- Online surveysSpeed and scale for connected audiences, panel or client-base sampled.
- Mystery shoppingYour service experience, measured as a customer receives it.
When you need to understand why.
- In-depth interviewsOne-on-one conversations (IDI) that go past the questionnaire.
- Focus groupsModerated discussions (FGD) that surface how opinions form in the open.
- EthnographyObserving real behavior in homes, stores, and streets - not a lab.
- NetnographyThe same discipline applied to communities and conversations online.
From question to answer.
A typical full study runs eight to ten weeks. Smaller scopes move faster.
Design
Define the decision the research must serve, then build the instrument - sampling, questionnaire or discussion guide, and field briefing.
Fieldwork
Data collection with quality control built in - supervision, callbacks, and validation while the field is still open, not after.
Analysis & action
Analysis and a report written for decisions - and if you take the research-plus-workshop bundle, we turn it into an action plan with your team in the room.
Timelines are indicative and scoped per study.
Why research with Skandara.
Fieldwork is our home ground.
We lease the malls, run the events, and train the frontline teams we research. We know the floor because we work on it.
Research that ends in action.
Strategy and execution live under the same roof, so findings become plans - and plans get built.
Indonesian context, read correctly.
Questions written, asked, and interpreted by people who understand how Indonesians actually shop, speak, and decide.
Right-sized, not over-sold.
Method and sample scoped to the decision at hand - we would rather run the study you need than the biggest one you can buy.
What do you need to know?
Tell us the decision you're facing. We'll design the study that answers it - and help you act on what it finds.
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